I thought they’d come for me, just then. There I was, brazenly reading No Logo in McDonald’s when an employee strolled up. “that book” he said, pointing to the severe black cover. “What is it? It’s a bestseller, is it a story?” Eeek! I thought. It’s the MaccyD’s Thought Police! “Uh.. no.. it’s about how global corporations are..” THINK OF SOMETHING NON-CONTROVERSIAL! “… selling brands instead of products… Like Nike. Or Virgin.” Or McDonald’s, heh heh.. “Oh, yes, Richard Branson is just labelling everything and selling..” “Yes, yes, that’s it..” “I think I’ll get that for a friend.” And, with my effusive “It’s very good”s ringing in his ears, off he strolled again.


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