Right, let’s get it out the way – at the time of writing I haven’t seen the Coke trucks advert. Yet! Doesn’t really feel like Christmas until they show up, but John Lewis have released their annual offering, which is the commonly-accepted marker for “Christmas season has begun”. And what a dismal Christmas it will be for many, plunged into fuel poverty with the promise of blackouts and an NHS running on fumes. Let’s see how the adverts address that. Head-on? Obliquely? Or will they just try to be a jolly as possible and hope it rubs off on a depressed and hopeless nation? Let’s all, together, find out.